Overview

Context

Unstoppable Domains is a digital company that issues decentralized domains to their customers. The team asked me to take on a week long design challenge with the goal of creating a more natural and simplified navigation flow that highlights the core functionality of the app.

Problem

• Users who download the mobile app are not sure whether or not they are using the official Unstoppable Domains mobile app, as the web app looks different.

• Upon downloading the mobile app, users do not know where to start or how to properly navigate to take full advantage of the utility offered by the app.

Process

• Download the app and test out the features that it offers.

• Conduct user testing and create a journey map that highlights the current flow.

• Create low and high-fidelity prototypes with the help of user feedback.

Journey Map

Upon being tasked to create an improved navigation flow for the Unstoppable Domains app, I proceeded to download the app and test out the features that it offers with the help of a couple domains acquired by a promo code kindly provided by the team. Moreover, I brought on two users who are in the crypto space to test out the app and hear about their experience using it and recorded their responses.

Low-fidelity Prototype

After gathering enough data, a low-fidelity prototype was created to explore navigation flows which focus on the core functionality of the app. I proceeded to test out the new flow on the same group of users.

Final Design

For the last steps, I iterated on the designs based on the user feedback for the high-fidelity mockups and prototype, followed by a second round of testing that provided more feedback on the UI.

App legitimacy

When opening the app, users are met with a statement that says “View and edit your domains and wallets with the official Unstoppable Domains app.”, as well as a copyright notice at the bottom of the screen.

Adding Wallets

Users were confused about adding wallets, unsure if they needed to create a new one or add an existing one due to the app’s requirement to name each wallet. To improve clarity, I replicated the Unstoppable Domains website’s wallet list in the app, adding a clearer option to create a new wallet.

Navigation Bar

One of the users’ notable issues was the side menu that has all the main pages. They found that it was tedious to navigate due to the need to open the side menu. Therefore, I created a navigation bar for a more natural user flow.

Backing Up Domains

In regards to backing up domains, we felt that the backup phrases should be stored somewhere less conspicuous for safety reasons. I decided to add the feature in the settings tab.

Alternative Domains Page Design

After purchasing my second domain, I waited for it to appear on the app only to realize that it won’t appear until I mint it on the website or the app. Therefore, I created a second Figma flow of the Domains page that shows the purchased non-minted domains on a separate tab to avoid possible confusion.